Having closed the IPG acquisition in November 2025, Omnicom published the combined company’s first full-quarter results on July 28: $6 billion in core-operations revenue and 6.1% organic growth — well above the previous quarter’s 3.9%. Adjusted EBITA came in at $1.1 billion with a 17.8% margin; adjusted EPS rose 29% year-on-year to $2.65. CEO John Wren frames the table in a single sentence: “We are built for an era where speed, integration, and scale matter most.” That the world’s largest advertising group posted these numbers the same week WPP reported a 4.7% decline is the clearest evidence yet that the middle of the holding-company league is emptying fast.
The unseen face of the report card is the integration itself: under the plan the FT reported in December, the merger involves cutting more than 4,000 positions, folding DDB into TBWA and 151-year-old FCB into BBDO, and a savings target raised from $750 million to $1.5 billion — $1 billion of it straight from labour. Beneath that 6.1%, in other words, lies the quiet dismantling of a brand architecture the industry carried for a century. The real point: what Wren calls the era of scale is also an era of elimination — growth now comes not from creating new value but from melting down overlapping structures. A merger’s first quarter is always its easiest; what remains when the synergies run out is a question for 2027.